Page 28 - Tropic Magazine Issue 17

TROPIC • RECRUITMENT

How to become an
employer of choice

Words Eva Grabner
A company’s attitude towards staff
is crucial to success, writes Elite
Executive’s Eva Grabner.
Many companies focus their marketing
and communication messages on their
service or product because, ultimately,
they are naturally focused on sales
improvement. This focus is crucial,
of course. However, what often gets
overlooked is the company’s attitude • If your business is the type to
towards its staff. attend conferences and university
For example, you have a successful open days are you making the
company experiencing great It’s all about most of these events to market
profitability. The shareholders are communication by yourself as an employer of choice?
happy and the bank is happy but you having a good strategy Reach out to local universities and
want to grow. You need more staff! training organisations, attend
But often when you reach this level of in place that gives you a career seminars and showcase your
success you have more competition for definite advantage over business.
the best staff. It can often come down the competition. What is
to a salary war between two companies Ultimately it’s all about communication
looking to hire the same person. your ‘selling’ point? What by having a good strategy in place that
gives you a definite advantage over
If you can adopt a strategy that can you offer that your
develops your reputation in the market the competition. What is your ‘selling’
place as an ‘employer of choice’ then you competitor struggles to point? What can you offer that your
will have the skilled people you need match? competitor struggles to match? This is
wanting to work for you, putting the usually conveyed by the CEO or the MD
of a business as they ultimately drive
choice in your hands. This can put you
in a powerful, and enviable, position! the culture of the business.
Consider your own impressions of But there are a few things you can do Finally, the essence of becoming an
a few well-known companies. If you quite readily, right now, to improve employer of choice is the quality of
are a creative person looking for your image to potential employees: the employment relationship. What is
your (business) relationship with your
intellectual creativity in your working • What does your company website say
environment, you may think of joining employees because ultimately, they are
Google. How about a company with a about you? Does your company care the face of your business and will either
about its staff? Is there support for
young, active workforce and culture - professional development? Do you endorse it or not.
maybe Red Bull? Why is it that people encourage flexi-time? Parental leave Have a long, hard look at your business
culture as it is today. Do you struggle
want to work for these companies? They and other benefits? In the absence
must get thousands of resumes each to attract the right people? Do you
week and have the ability to pick the of these sorts of clear messages the retain your staff? What is your message
assumption will be that you don’t offer,
best of the best. or care about, these types of issues. to the world?
So, what do you need to do to become
an employer that is attractive to the • Make sure your clients know how
workforce without breaking the bank? important your staff are to your business MORE: eliteexecutive.com.au or
Most SME’s don’t have a huge budget to as they can be potential referrers for you contact Eva on 0409 591 188
market their reputation as an employer. if you are viewed positively.

ABOUT ELITE EXECUTIVE
Providing an unrivalled one-on-one bespoke service, Eva Grabner is the changing face of
the recruitment industry. As an Executive Recruiter and Search Consultant with over a
decade of experience, Eva works alongside her clients to understand their business and
culture. With an extensive global network and current knowledge on market conditions,
Eva quickly identifies the best high performing candidates for her clients and works closely
with both parties to ensure a seamless transition.

28 • Tropic • Issue 17