Page 43 - Tropic Magazine Issue 16

INDUSTRY • TOWN PLANNING

What’s next for Cairns?

URBAN SYNC’S VIEW
It’s very hard to predict what is
coming next for the Tropical North.
Urban Sync office Consistency is really what we are
hoping for and we rely on Local
and State Governments to deliver
search for greater job satisfaction, to be responsive to the continuing policies that will see that achieved
Stuart felt he didn’t have the ability requirements of these projects as throughout this region.
to “change the playing field” in his they evolve has been exemplary. We Tourism projects are expected to
previous position. It was a giant leap remain involved in these projects for continue, and these have really
of faith to leave his job and start his permits and licences and are happy been the primary driver of the
own business. to continue our association with local economy now for more than
“The name Urban Sync comes from a Crystalbrook and Prime.” 30 years. We don’t expect this to
description of the role that planning change too much, though the focus
and development assessment plays will be on updating the offering
in the urban environment,” he said. to meet the ‘new’ Asian market
“I was trying to describe what we do and also develop opportunities for
as a profession and the idea of being We actually care that the improvement to attract a larger
the person in the middle of the project project goes ahead and piece of the domestic market.
team, presenting a united project I would be preparing for
that is consistent across professional gets built. consolidation of our urban spaces.
disciplines. Urban Sync was the perfect We live in an area that sits between
fit to encapsulate all of that.” - Stuart Ricketts Great Barrier Reef and World
Heritage Rainforest. This means
URBAN GROWTH POINT OF DIFFERENCE that the constraints that affect our
Over the past five years, Urban Sync Inadvertent mistakes and potential developable sites are more restricted
has been involved in a range of exciting pitfalls can be common in development that other areas of the state.
projects including the Botanica projects, and avoiding them as early Shared spaces and learning to live
development at Caravonica, ARIA as possible is the key to successful where we work will become more
on the Park and a broad assortment outcomes - and cost efficiencies. common. Seeing the opportunity
of commercial projects including Not every client has the experience for innovation in style of housing
service stations, shops and educational and knowledge to navigate the to allow shopfront/office and
facilities. Of course, there is also system. Urban Sync’s role is to deliver apartments above workspaces.
Urban Sync’s involvement with the professional advice and strategy with a Planning here will focus more on the
delivery of design and approvals for the balanced approach. improvements that can reignite the
Crystalbrook Collection hotels. “We understand that our communities Cairns CBD and the other regional
“Our association with the will change over time and the process centres of Edmonton and Smithfield.
Crystalbrook projects has been for providing for that change is often As a lineal city, it’s important that we
a highlight for us and it really contentious,” Stuart said. “A good town work towards planning these spaces
typifies the style and approach we planner will look to develop strategies to be satellite areas for employment
take, which we feel sets us apart that facilitate change and also consider and community activities servicing
from our competitors,” Stuart said. the social, environmental and economic the north and south as the
“Urban Sync worked closely with issues that connect people to a place. population looks to grow beyond
Crystalbrook Collection executives A good part of our client base consists 200,000 people.
and Prime Constructions to of local developers, individual property
coordinate all pre-lodgment dealings owners and businesses that find
with Cairns Regional Council themselves requiring town planning MORE: If you have an interesting
and deliver the technical reports approvals to deal with growth or project you would like to discuss, just
and approvals for these projects, compliance issues. That’s what sets us call Stuart for a consultation on
working closely with Council. I apart… being flexible and able to adapt (07) 4051 6946 or visit urbansync.com.au
think the commitment of our team to the needs of the market.”

43 • tropicnow.com.au