Page 45 - Tropic Magazine Issue 25

TROPIC • MILESTONE

Front and centre neatly encapsulating our dual focus on
profiling business and the arts in equal
measure. Both brands are exemplars of
TROPIC’S FOURTH BIRTHDAY
Tropic’s mission. They are world-class
Turns out you can judge a in their respective fields, their offerings
magazine by its cover… as our are delivered with the type of high-
quality aesthetic and vibe we love and
vibrant back catalogue suggests. they intersect the worlds of tourism,
investment, lifestyle, culture, confidence
For a magazine, the front cover is without and tropical cool – just like Tropic’s Prime Minister Scott Morrison visits the Tropic office in 2019
doubt the single most important page of magazine and digital content.
the entire publication. It needs to grab the Many more of the Tropical North’s best
attention of a customer in a café or stop a brands and companies have featured
passerby in their tracks, and then prompt on our cover and they too symbolise our
them to pick it up and take it home for editorial philosophy. From restaurants
further reading. The cover also needs to and coffee purveyors to agriculture,
reflect the magazine’s brand and editorial education, tourism, real estate, legal
vision, telling the world what we stand for services and more, Tropic’s cover stars
and support. are a wonderfully diverse galaxy of local
As a perfect and entirely coincidental leaders and emerging stars.
reflection of Tropic’s editorial charter, As we celebrate our fourth birthday, to our advertisers and readers, here’s to
two brands can claim the mantle of most Tropic magazine continues to play a celebrating where we’ve been – and where
cover appearances since our launch in central role in our mission to promote we’re heading into the future.
2016. Both Crystalbrook Collection and the very best business, lifestyle and arts
the Cairns Indigenous Art Fair have that Cairns and the broader Tropical MORE: tropicnow.com.au
featured on our cover four times each, North region has to offer. With thanks

45 • tropicnow.com.au