Page 36 - Tropic Magazine Issue 38
P. 36

TROPIC  •  COVER STORY





















           Passion and pride


           TOUR GUIDES
           Words: Renee Cluff
                                                                                                                 1
           Do you recall a time when
           a tour guide left you with       At a professional level, Tourism Tropical   moments for guests by taking the
           lasting memories and             North Queensland CEO Mark Olsen   visitor experience to a whole new level
           connections to both people and   has the data on just how valuable good   of understanding that could never be
                                                                             achieved by seeing a place by yourself.
                                            guides are for destination marketing.
           a place? Perhaps it was their    From a personal perspective, he knows   “Ultimately tour guides need to be good
           extraordinary knowledge, or      the memories guides can create are   storytellers as their stories help to build
           their storytelling ability.      priceless. “I have been fortunate to   the greatest holiday memories for people.
           Maybe their passion for what     explore incredible parts of Tropical North
                                            Queensland such as the Split Rock Art
           they were showcasing             Galleries at Laura with the late bush
           was infectious. Or possibly, they   tracker, Kuku Thaypan Elder George
           changed how you looked at        Musgrave,” Mark told Tropic. “His stories   One good tour guide can
           the world.                       will live with me forever and continue    leave a lasting positive
                                            to shape my view of the world.
                                            “I also experienced this recently on   impression of a trip in just
                                            Dreamtime Dive and Snorkel which        one afternoon
                                            elevated storytelling and knowledge
                                            sharing to the next level by combining              Mark Olsen
                                            marine knowledge with the local stories             CEO, Tourism Tropical
                                            of the Gunggandji people. It was a                  North Queensland
                                            transformational experience.”
                                            These lasting impacts guides have on   “They are critical in looking after the
                                            tourism experiences and promotion   assets of not just the company they work
                                            ensure industry and government bodies   for, but of the region and the country
                                            who invest in training see the returns.   they represent.”
                                            Tropical North Queensland is a pioneer   With borders now open and lockdowns
                                            as the only place where three high-quality   a thing of the past, there are plenty of
                                            tour guide accreditation programs   new opportunities to join the honoured
                                            overlap. Savannah Guides was founded   guiding fraternity, whether it be as a
                                            in 1988 as the first professional tour   diver, a bungy master, bird watcher or
                                            guiding organisation training guides   a white-water rafting specialist. “Tour
                                            to be the protectors and interpreters   guiding is an incredibly enjoyable job
                                            of the outback. The Master Reef   because it involves dealing with happy
                                            Guides program and the Wet Tropics   people on holidays who choose to come
                                            Ambassador program have followed to   on their tour to learn about their place,”
                                            further train guides to understand    Mark said. “It is a personal commitment
                                            and interpret the region’s World    and a lifestyle choice to become an
                                            Heritage Areas. “These programs   exceptional tour guide living and
                                            stimulate ongoing learning to allow   working in the world’s oldest
                                            continuous improvement and       rainforest or its largest and most diverse
                                            engagement with the environments   reef system.”
                                            they work in,” Mark said. “Tour guides   Even better if you know how to
                                        2   facilitate transformational feel-good   spin a yarn.



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