Page 16 - Tropic Magazine Issue 34

TROPIC • TOURISM

Selling stories

CREATE GREAT
1
Tales of the ones that didn’t
get away are among a suite
of stories being digitally
crafted under a new tourism 1 & 2 Credit: Cairns Reef Fishing
industry program.

Words: Renee Cluff
Customers of charter company Cairns The majority of our
Reef Fishing have been thrilled to learn
they can take their amazing day’s catch customers are now coming
back to shore and have it prepared by to us directly through our
world-class chefs. It’s a facet of the
business operator Nick Kelly wants to 2 social media channels and
better promote, and a new tourism website searches
program is allowing him to do just that. “It’s important for us that when they do
Cairns Reef Fishing’s website will get that website search – bang – they see Nick Kelly
a makeover by Tropic Studio, one of great footage, that great experience that Cairns Reef Fishing
many local partnerships formed through they can have with us.”
Tourism Tropical North Queensland’s The Federal Government has assisted TTNQ CEO Mark Olsen said it’s the
(TTNQ) Create Great program. “We have with $330,000 in program funding to first time nationally that such a fully
footage of a great day catching beautiful enable 78 local tourism businesses to integrated content package has been
fish on the reef, followed through to our better tell their stories digitally. delivered to tourism businesses.
customers taking their catch into Ochre As well as website enhancements, “It’s about picking up those amazing
Restaurant to have it cooked,” Nick said. it includes photography and videography, stories, working with local storytellers
“This program will enable us to put that blogging and copywriting, with all and digital agencies and getting that
footage up on our website and get it out content directly aligned with TTNQ’s ‘See story out,” he said. “This creates real
through our social media channels. Great. Leave Greater.’ brand. brand depth and character.”

Reopening to the world The Tropic Group team is

Direct flights from Cairns to New Zealand, Japan and Singapore will be the super excited to help tell
first to begin as international travel resumes over the next few months. the stories of our
Create Great partners.

Down Under Cruise and Dive
It will continue to be a bumpy ride Billy Tea Safaris
– this roller coaster isn’t over yet – we know it’ll Flames of the Forest
be country by country, we know it will be market Cairns Reef Fishing
by market and we will go in and we’ll come Down Under Tours
out of markets. The industry is realistic, they’re Mist at Cape Tribulation
incredibly resilient and they’re ready for this Nu Nu Restaurant
Windswell Kitesurfing and
Mark Olsen Standup Paddle
TTNQ CEO

16 • Tropic • Issue 34