Page 34 - Tropic Magazine Issue 31

TROPIC • COVER STORY

A decade of

evolution

If there is any proof the Sherringtons
know what they’re doing in terms of
business advisory, it’s in their own
corporate growth and evolution. advice, while still servicing in accounting,
When they started Trinity Accountants in taxation and compliance work.
2011, there was a firm focus on taxation “The role of a ‘traditional’ accountant has Team growth
accounting but how they conduct changed and we believe advisory is the
business now is dramatically different. most beneficial need for a business owner 2011
The Sherringtons have evolved and to successfully and profitably operate
adapted the business to meet clients’ their small and medium enterprise,”
needs, switching their focus to mentoring Principal Rod Sherrington said. 2021
and guiding clients on important “Our strategy is to be a partner in
decisions such as acquiring new sites, business, much more than a tax advisor.”
and improving efficiencies. They have The advisory services have included
quickly gained a reputation for their additional support and advice since the
radical and progressive ways in delivering COVID-19 pandemic began, through
personal phone calls, assistance with
grants and the JobKeeper scheme, regular
informational emails and free webinars.
In fact, the firm’s advisory division
has grown 40% in the past 12 months
alone. It’s fitting then, that for its tenth
anniversary, Trinity Accountants is
marking the milestone with a name
change to Trinity Advisory.
The holistic practice has also established
a program to harness and support the
talents of up-and-coming business
advisors and teach them to think critically
about clients’ needs. Josh and Jazmin
Sherrington are part of the cohort.
Their parents are of the firm belief that
education in business matters.
“Our Graduate Program is a critical
component of our business to help
mould and develop outstanding business
advisors,” Ms Sherrington said.
“We are confident with this process of
investing in developing our staff to think
more like a business owner as we forge
ahead to Trinity Advisory.”
The firm’s Sunshine Coast office in
Maroochydore has also gone from
strength to strength since it opened in
January last year. Within the first 12
months of operation, rapid growth forced
a move to a larger office and more than 10
new staff members have been recruited.

$7.5-million

The combined value of COVID-19
support loans Trinity Accountants
has secured for 44 of its clients.

34 • Tropic • Issue 31