Page 32 - Tropic Magazine Issue 31

TROPIC • COVER STORY

than being trapped by self-employment.
Mr Sherrington said many businesses fall
into the trap of being too concerned about
tax minimisation and not concerned
enough about profits. That’s where Trinity
Accountants come in, an organisation
where innovation and passion meet
advisory and growth. “Tax is the tail end,
it’s almost irrelevant to business success,”
he explained. “It’s the structure and
strategy of your business that will deliver
the profits and the tax will fall out at the Rod Sherrington
right level.
speaking for themselves, not just via strong in this regard because people don’t
prestigious industry awards (of which care how much you know, they want to
there are many!), but client outcomes. know how much you care.”
I love seeing my clients One example is an automotive What Mr Sherrington knows certainly
succeed because it mechanical business whose profits comes close to how much he cares.
improves their entire lives tripled – an increase of $200,000 – just He started at an accountancy firm in
Cairns in the late 1980s, went on to
a few short months after consulting with
Rod Sherrington Trinity Accountants. Such results are become Chief Financial Officer of a half-
Principal achieved by delving deep into all aspects a-billion-dollar company in Sydney, then
of a business, from revenue, to outgoings, moved to London where he was head
procurement, industry benchmarks and of European Telecoms equity research
We understand what they’re going employees. Ms Sherrington, the Office for the eighth largest investment bank
through, and we’ve done a lot of the Manager, said it’s rewarding work. in the world, advising CEOs and boards
things that they’re going through in
terms of the growth profile. We are “We have clients that come in who have on company mergers, acquisitions and
initial public offerings (IPOs) for mega-
fallen out of love with their business and
helping them make decisions that aren’t by the time they speak to Rod and he asks corporations such as Deutsche Telekom,
based on opinion, that are actually the questions, they’re back in love,” she Virgin Mobile, Vodafone and Telefonica.
measured and have facts behind them.” said. “They’ve got that enthusiasm again We’re talking analysing and advising on
Their method is authentic and supportive
to their client’s needs, with the results and they want to succeed.” multi-billion dollar deals. As well as being
“For us near enough is not good enough,” an accountant, he’s an entrepreneur
Mr Sherrington adds. in his own right.
“We really respect how hard it is to start “That experience, seeing how really smart
a small business and our culture’s really people do things, has taught me that

Best in the business “Trinity Accountants’ recognition
for our excellent contribution to
Trinity Accountants has been the accounting industry reinforces
named the country’s leading the strength of our service and
regional suburban accounting firm dedication to connecting with the
after taking home gold at the 2021 community and clients,” Principal
Australian Accounting Awards. Rod Sherrington said. As certified
The Trinity team was recognised advisors with accounting software
for providing free online business platform Xero, the firm also won
advice during the pandemic, Queensland Partner of the Year at
partnering with local charities and the 2019 Xero Awards Australia.
achieving success for its clients.

32 • Tropic • Issue 31