Page 10 - Tropic Magazine Issue 26

INDUSTRY • REGIONAL HISTORY

EDITOR’S

LETTER

POPULATION BOOM OR BUST purchase, no matter how big or small
In recent years you’ve no doubt seen the dollar value. Whether it’s buying
predictions that our regional population your meat, bread, fruit and veg from
will grow to half a million by 2050. a butcher, baker and grocer rather
While economists and demographers than Coles or Woolies or giving local
can be as reliable as weather forecasters businesses the opportunity (at least) to
- as in not at all - there’s no doubt the tender for projects, all of us can make a
Cairns population is going to grow. It’s choice and a difference. We’ll be living in
just a matter of how big and how fast it a regional economic bubble for a while From graphic design, logos
will happen. I’m all for supercharging yet, so it’s do or die. Supporting local is and websites to digital
it right now. The coronavirus pandemic more than a catchphrase. marketing and video, our
and the lockdowns and congestion of team at Tropic Studio’s got
capital cities presents a unique and rare MAKING WAVES ON RADIO you covered.
opportunity for our city. It’s been said more than a few times I’ve Check out our portfolio:
We’re working on a project to market got a good head for radio. So, it’s fitting tropicstudio.com.au
Cairns to specific groups of southerners I’m hitting the airwaves for a six-week
in a bid to entice them to our patch run of shows on Grant Broadcasters’ (07) 4079 5217
of paradise, and not for a holiday. We local station 4CA, leading up to the
want them to move here, whether they Queensland election on October 31.
work for a big company remotely, start a Called The King Review, the one-hour
business, or want a more relaxed lifestyle show airs at midday each Friday with a
to raise their family or enjoy retirement. mix of hard-hitting interviews, casual
Bring it on I say. Get in touch at gavin@ conversations and new voices. Tune in at
tropicgroup.com.au to find out more. 846AM, stream it on radio apps or listen
live at www.4ca.com.au.
LOCAL BUY 2.0
The response from business owners to
last edition’s Editor’s Letter has been SUBSCRIBE
inspiring. I didn’t make any friends at Get Tropic delivered to your
big organisations, lobby groups and mailbox… because getting a
government departments for calling package in the mail is always
out their poor local buy practices, but a treat. For less than what you
it struck a chord with those who’ve spend on coffee each month,
been shafted in favour of capital Gavin King you can kick back with a good
city companies and multinational [email protected] read for a whole year. Search
corporations. We can’t take the foot off online for “Tropic Magazine
the pedal. We need to campaign for a PS: Please touch base if you have any feedback, subscribe”, sign up for an annual
local buy mindset on each and every story ideas or advertising inquiries. package and we’ll do the rest.

TROPIC NOW YOU KNOW
Our print magazine is the centrepiece of Tropic’s media 1.3 million page views so far this year.
ecosystem, but our digital, social media and email platforms are Tropic’s e-newsletter lands in more than 8500 inboxes/week
just as important. Our audience has grown significantly in 2020,
delivering local news as it happens and providing comprehensive Tropic’s combined social media following is now 20,000+
advertising solutions for local businesses. To find out more, email Range of new advertising options on our site delivering
us at [email protected] or call us on 4079 5217. high click-through rates

10 • Tropic • Issue 26