Page 47 - Tropic Magazine Issue 21
P. 47

TROPIC  •  BEAUTY




























                                                                                a full consultation with a customer
                                                                                in the retail space to understand the
                                                               1. Chris and Tracey
             got us to where we are today.                     Johnson          customer’s hair issues and concerns and
             Chris and I both love challenging                 2. Hairhouse salon   recommend products to suit. With 130
             ourselves. Chris is the perfectionist             at DFO Cairns    stores nationally, Hairhouse has buying
                                                               3. Hairhouse team
             while I’m creative. There is never a day                           power so we have heavily discounted
             that’s the same in this industry. We’re   the business was amazing. We actually   premium products on offer. Hairhouse
             constantly evolving and learning within   felt a bit guilty because there are people   deals directly with major suppliers and
             the franchise and with support of the   who have been in the network a long   negotiates the best possible pricing for
             franchisor, it’s a perfect match.   time who should have won it. But this   us. With the salon, we now offer a full
             You recently won the huge honour of   award is not just for the two of us, it is   service, which means we don’t do a rush
             being named Hairhouse Warehouse   for the entire team and our Hairhouse   job. We will again do a full consultation
             franchisee of the year against 130    business manager as she has helped us   and ask all the right questions to get a
             stores nationwide - What was it like to   so much from day one. We also had a lot   good result for our happy clients. We
             hear you had won?                 of franchisees approach us and say it was   wash clients’ hair, give an amazing scalp
             Just being nominated is a big     good for Queensland to win and even   massage and add deluxe treatments to
             achievement in itself. Then we became   better that it was a Cairns store. We hope   condition the hair before cutting. Our
             finalists, which meant were audited,   we have put Cairns on the map.  ethos in our store is “we don’t settle for
             mystery-shopped and interviewed. When   What are the unique attributes of   good, we must be GREAT”. Outstanding
             the winner was being announced, our   your business?               customer advice and service is our key
             Chief Operating Officer was reading out   We basically have two businesses in   at Hairhouse DFO. We educate our
             the facts about the winning store and we   one. Salon and retail. The range of retail   customers on what products they are
             were thinking ‘no that’s not us… that’s   products is amazing. We stock quality   using at home to make their life easier
             not us…’ but when he read out the audit   salon professional products and knowing   and get the result of good-looking hair
             percentage we looked at each other and   what product suits what hair type is   all the time. Our team members are
             said ‘that might be us’! When our name   our point of difference. You can’t get   “hair doctors”. We are a Matrix salon
             was called out, we were stunned. To   that advice at a supermarket, chemist   and all staff are trained in the colour and
             win that award after only three years in   or online. Our team members will do   styling aspects. Apart from the salon
                                                                                and retail aspects of the store, we have a
                                                                                private beauty room where we do basic
                                                                                ear and nose piercing and we have a
                                                                                great selection of new body piercing
                                                                                jewellery. We specialise in facial waxing
                                                                                and tinting. For special events, we have a
                                                                                make-up artist come in, so for gala balls,
                                                                                weddings, race day or formals we’ve got
                                                                                you covered. We are the one-stop
                                                                                shop offering the whole hair and
                                                                                beauty regime.

                                                                                 MORE: Book an appointment by
                                                                                 calling 4222 2104.
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