Page 43 - Tropic Magazine Issue 15

INDUSTRY • SOCIAL IMPACT

Taking care of business

Social enterprises are
increasingly popular around
the world, as local services
Clean Care and Green Care
demonstrate.

At first glance, you might not believe
there’s a connection between superstar
royal Meghan Markle, local cleaning
business Clean Care and its sister
company Green Care, a landscaping
and gardening service.
But hear us out. During her recent tour
of Australia with hubby Prince Harry,
Meghan’s choice of jeans sparked a
global sales rush. As a role model for
social causes, Meghan chose to wear
Australian label Outland Denim,
renowned for its ethical approach to
fashion by employing survivors of
human trafficking and other vulnerable
women in Cambodia to make its “
jeans. Doing good is not only good Our message is a
for society, it’s increasingly good for
business. As the world wakes up to the powerful one...
growing need for more sustainable,
ethical practises, the demand for social Change lives for the
enterprises is growing at an impressive better.
rate. Meghan Markle’s choice of
jeans only served to supercharge the
awareness and demand for socially- ”
minded enterprises. That’s where the “Our social enterprises were created
connection to Clean Care and Green to give employment opportunities to
Care comes in. As not-for-profit disadvantaged persons, and have a
social enterprises run by Worklink, positive impact on them, their families
Clean Care and Green Care provide and their communities,” he said. “Clean
meaningful employment for those Care and Green Care predominantly
marginalised from the workforce who employ persons from a culturally and
want to work, no matter the challenges linguistically diverse background, but in
they face. The two entities not only a competitive business area. We develop
deliver highly professional services, people as we develop our business.”
they also help to address disadvantage Mr Davidson said plans were afoot to
and inequality in our community. Here expand the services in 2019.
at Tropic HQ, we speak from experience. “Our plan is to grow the core services
While we may not have the global in cleaning and grounds maintenance
profile of a Hollywood actress turned and develop a facilities management
royal, we are proud to utilise and highly solution for our clients, either by adding
recommend the services of Clean Care, tangential services or partnering,” he MORE: cleancarecairns.org.au and
who look after our office on Mulgrave said. greencarecairns.org.au
Rd. “Our message to local businesses and
Worklink CEO Bill Davidson explains organisations is a simple yet powerful
the socially-minded mission behind one: contract with us and change lives
Clean Care and Green Care. for the better - our employees, and you.”

43 • tropicnow.com.au