Page 39 - Tropic Magazine Issue 13

INDUSTRY • REAL ESTATE

There seem to be a lot of smaller,
independent agencies in Cairns
alongside the major franchises.
What makes Elite stand out from
the crowd?
Our people. We really do care about
the client and love helping people
achieve their lifestyle dreams. Our
emphasis is to always consider the
best outcome for clients and that’s
what makes us unique. Our team
at Elite really respect that the real
estate industry is changing and they
are heavily engaged in our training
and our innovative approach to
business. I think we also stand out
from the crowd due to our love
and care for the community. We
are actively involved with many
different community groups, this
is something we take pride in and
speak about daily.
How are you adapting to new
technologies and emerging trends
and incorporating this into your
business?
Technology has been a great
assistance to our business. The
implementation of new client
relationship systems throughout
our business has allowed us to
communicate more regularly,
efficiently and with more relevant
information than ever before.
We have become a much faster
business. No longer is the client
kept in the dark as they have
access to information immediately.
Technology has enabled us to be a
fully transparent business which ELITE’S
has delighted our clients. As I
mentioned before, real estate is OUTLOOK FOR
very emotional and we are using
high levels of video production to CAIRNS REAL
capture people’s emotions which ESTATE
better engages with the community
and customers.
In our view, the Cairns market will
What are your future plans for remain on its current course, with
Elite? some added activity towards the
Without giving to much away, we end of 2018 and a slight increase
are looking to expand our business in sales and median house prices
heavily over the next two years by early 2019. Southern buyers,
becoming a full-service business. specifically out of Sydney, will
We will look to provide solutions to increase their interest in our
clients and customers throughout market as their market cools. The
the whole real estate process. In next 12 months will see Cairns in a
theory, if it has anything to do with modest rising market.
real estate we will provide that
service to clients to become a true
real estate hub.

MORE: elitecairns.com.au

39 • tropicnow.com.au