Page 12 - Tropic Magazine Issue 10

Industry
Tourism

Daintree on top

Daintree National Park is one of
only 13 Australian destinations
included in a new Lonely Planet
guide called The Place To Be.
The guide focuses on the feelings
and emotions a destination can
create in the visitor. A total of 240
travel destinations that can make
you feel inspired, joyous,
adventurous, serene, exhilarated,
amused, and enlightened are
included – but only 13 are
Australian locations.

Selling our story
TTNQ is taking our region’s
stories to the world’s media at a
major event in New York City.

Convincing seasoned travel journalists
that the Great Barrier Reef is the
destination they “need to feature” in 2018
is no easy task. Being paid to visit the
world’s most exotic, far-flung locales may
sound like a dream job, but it can become event to meet tourism brands from around
a bit of a chore if you’ve been in the travel the world and plan their destination
writing game for any length of time. coverage for the next 12 months,” TTNQ
Each chapter explores a single CEO Pip Close said. “They include the Los
feeling, with 20 travel destinations When you’ve been to so many places and Angeles Times, Conde Nast, USA Today, CBS
experienced so much, what’s left to spark
and experiences for each emotion National Travel, BBC Travel, San Francisco
and state of mind. Places range the creative juices of a jaded writer? Travel, National
from wild and natural spaces to Living out of a suitcase for so long can Geographic, Forbes
modern and ancient cities, with make one crave the comforts of home. and Huffington
Lonely Planet’s expert travel The spectre of climate change and coral Post. We have
bleaching adds another layer of difficulty
writers explaining when to go and worked with
how to get there and the best to the task of convincing travel journos to Tropical North
routes to discover these feelings. fly halfway around the world to visit our Queensland reef
Australia is represented in the reef. But TTNQ’s corporate operators to
book by 13 different destinations communications consultant Liz Inglis is uncover what is
up for the challenge. In late January, Ms
such as the Daintree, Noosa, so great about the
Margaret River, Kangaroo Island Inglis flew to New York to pitch our Great Barrier
and Cradle Mountain. region to some of the United States’ top Liz Inglis
travel writers, broadcasters and digital Reef. Our World
influencers at the International Media Heritage area is vibrant, alive and
Marketplace. brimming with life changing experiences
and it will be TTNQ’s job to convince the
US travel media that the Great Barrier
Reef is the destination they need to feature
We have worked with TNQ in 2018.”
reef operators to uncover Other hero experiences in the region will
also feature in the sales pitch, including
$7000 what is so great about the the Wet Tropics rainforest, Indigenous
culture, unique adventures and our
Great Barrier Reef.
Pip Close tropical lifestyle.
TTNQ
Average annual income of Tourism talk
an Airbnb host in Cairns TTNQ was the only Queensland tourism Check in to tropicnow.com.au for

Source: Airbnb organisation to attend the event. the latest tourism industry news
“The travel media use the Marketplace