Page 9 - Tropic Magazine Issue 34
P. 9

EDITOR’S LETTER




              We acknowledge the Gimuy Walubarra Yidinji and Yirrganydji as the Traditional Owners of the area today known as Cairns.
              We pay our respects to their rich and evolving culture and continuing connection to the land.


              Well, that escalated quickly!
              After a couple of years of being relatively COVID-free, the flood   TROPIC’S 2021 BY NUMBERS
              gates opened in Far North Queensland and … well …
              yeah, it’s been kind of a shit show.              Tropic Now total page views
              The Tropic team has certainly                     2,055,254
              been impacted, with our journos                     The most read article was our exclusive about the
              working from home to publish this                 first case of the Delta strain of COVID-19 in Cairns.
              magazine issue.
              We were lucky to have that option,                Social media reach
              unlike so many other businesses whose             12,454,650
              opening times have been ad hoc because of symptomatic staff.
              While Queensland’s border opening hasn’t quite been what most   Our most widely shared Facebook post – seen by
              of us hoped it would, it looks like we peaked early, so it should   2.9-million people – was a video of
              hopefully get better from here on in.             (you guessed it!) a crocodile
              And despite the shadow of COVID, there’s so much to be joyous
              about. The growing Tropic team has just welcomed two new   Something else that flies under the radar is the region south
              members, Mette Husted and Manaia Puia. Mette is our Danish   of Cairns. In a special feature, we’re taking you on a road trip to
              super-designer with a talent for bold, modern graphics while
              Maori marketing whizz Manaia is a digital genius.   the seriously underrated destination and revealing
                                                               all its secret treasures (p41).
              At the same time, we’ve broken the two million mark for annual
              page views on the Tropic Now website and our social media is   It’s well-timed therapy, really. There’s something about road trips
                                                               that really allow you to enter a zen state while exploring and being
              reaching almost 13 million per year!             adventurous. As fictional but famous road trippers Thelma and
              We like to celebrate the successes of other local talents, too –
              such as glass guru John Hyde and his team (p33). You won’t   Louise said, “All you need is a great friend and a tank of gas.”
                                                               So turn up the tunes, take your mind off life’s potholes and just
              believe some of the feats they’ve achieved. They are so worthy of
              being in the spotlight.                          enjoy the journey.
                                                               Renee Cluff

             What song gets your emotions going?








             Leah           Renee         Annabel        Cat           Melissa       Mette          Manaia
             Slow Show      I Was Only 19    The Look    Do Not Let    Like A Thief    The Minds of 99   Pluto Projector
             - The National  - Redgum     - Metronomy    Your Spirit Wane   - Art of Sleeping   – Alle Skuffer   - Rex Orange
                                                         - Gang of Youths            Over Tid       County



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