Page 24 - Tropic Magazine Issue 28

TROPIC • TOURISM

Drawing domestic

travellers created the Backyard Tourist campaign, 1. Inspiring every visitor to leave as a
custodian of our region and its stories
encouraging locals to explore and spend
in our region.
MARKETING
With easing border restrictions, we 2. Growing our domestic market share
Georgie Sadler tells Tropic focused on the Queensland drive market and visitor nights
how Tourism Tropical North and created a campaign to change visitor 3. Drive increase visitor spends by
Queensland is attracting perception of holidaying in the wet diversifying our mix of markets
season called Summer in the Tropics.
domestic travellers in both the The campaign kicked off with a massive
wet and dry season. inflatable snorkeller in Sydney’s Darling 4. Driving sustainable year-round
Harbour to create awareness, generating visitation and regional dispersal
G’day, I’m Georgie – the Industry over $330,000 in publicity coverage.
Relations Manager at Tourism Tropical Summer in the Tropics also included 5. Increase visitor satisfaction by
North Queensland. flight deals, digital activity and retail monitoring customer experience
Targeting domestic and international partnerships with brands like Luxury
visitors, we market our region from the Escapes and Booking.com. If you’d like to become a member, have
Torres Strait Islands down to Cardwell, With international travel not set to return any questions about our activities, or
and out to the Northern Territory border. until later this year (at the earliest), and want to tell us how you plan to market
The loss of international travellers and 80% of Australians predicted to take their your tourism business, let us know.
the need to adapt our state’s border next holiday in a car, we expect our region
restrictions continues to impact to be a popular winter destination too.
local businesses. TTNQ will also be investing heavily in this
To support our members, we waived our market to drive visitation, particularly MORE: ttnq.org.au
membership fees for six months and focusing on five key priorities;

Cairns Airport Passengers
December 2019: 413,137
December 2020: 205,096

50.4%

The good news
Passenger numbers have
almost doubled since July 2020
Source: Cairns Airport

Favourite place in Cairns? Favourite artist? REM
Trinity Beach Run, ride or read? Ride
Beverage of choice? Craft beer What are you most afraid of? Crocs
(Macalister Brewing has great beer,
with Hemingway’s a close second) First thing you grab for in the
morning? My bike
Who do you admire the most? If you could be anywhere in the
Quick questions My dad world right now, where would you
Mountains, coast or countryside? be? Sailing with my wife in North
Tropic fired off ten questions to a Coast
new local identity, Cairns Airport Queensland
CEO Richard Barker. What’s your vice? Sweets

24 • Tropic • Issue 28