Page 10 - Tropic Magazine Issue 27
P. 10

INDUSTRY •  REGIONAL HISTORY




          EDITORS’ LETTER






           NEW HORIZONS                                       EXCITING NEWS
           As we prepare to close out an extraordinary year, it’s time for new   We’re thrilled to announce that Renee Cluff will be rejoining the
           leadership at Tropic Group and it’s time to explore some new   Tropic team as Editor from our next issue (February-March). For
           opportunities of my own.                           readers who don’t already know, Renee is a journalist with more
           And so … my best wishes to the new Tropic Group Managing   than 20 years’ experience – including one and a half years at
           Director Leah Horstmann. Leah has done more than anyone to   Tropic – across broadcast, print and digital platforms. She fell in
           make Tropic the success it is today, she will grow it beyond what   love with the tropics when her young family moved from New
           we imagined in the early startup days.             South Wales to PNG a decade ago, before settling in Cairns.
           Reach out to her at [email protected]        Alongside her role at Tropic, Renee’s also a rural reporter at ABC
           Thank you for your support over the past five years. It’s been   Far North, a certified personal trainer, and a taxi driver to her
           truly incredible. Tropic is the best project I’ve ever undertaken   two teenage children.
           in my career to this point, and it was only possible due to the   "It has always been a pleasure working with such a professional,
           encouragement and backing of countless clients, collaborators,   creative and vibrant Tropic team. I look forward to building
           staff and readers like you.                        on the legacy of our previous editor, Gavin King, who is to be
                                                              congratulated for building such a fine product from the ground
           Here’s to a big, bright 2021 for all.              up. As Tropic embarks on its next chapter, I look forward to
                                                              delivering news and feature stories that are engaging
                                                              and relevant.”


           Gavin King


          TEAM TROPIC                                                   You, the reader, will be
          Aside from a short break over the festive season, the Tropic team is   front and centre of all
          continuing to turn out great content at both Tropic Now and Tropic
          Studio. Across media, marketing and design, we’re ready to hit the new   editorial decisions
          year running – and we want you to run with us.                                 Renee Cluff
          Hit us up at [email protected] or drop into our HQ at
          103 Mulgrave Road.
          Some of our favourite 2020 moments living in this beautiful city













          Leah                Annabel             Cat                 Alana               Brooke
          Being in a rowing boat   A mid-week breakfast   The first time unlocking   The electric atmosphere   Finding myself at a
          at the back of Admiralty   on the palm-shaded   the door to my newly   at the live AFL   deserted waterfall with
          Island as the sun peeps   patio at Nu Nu’s  purchased house  Premiership Matches in   a bottle of sparkling on a
          out from behind the                                         Cairns (thanks COVID!)  weekend getaway to the
          mangroves                                                                       Tablelands


         TROPIC NOW YOU KNOW
         Our print magazine is the centrepiece of Tropic’s media   1.3 million page views so far this year.
         ecosystem, but our digital, social media and email platforms are   Tropic’s e-newsletter lands in more than 8500 inboxes/week
         just as important. Our audience has grown significantly in 2020,   Tropic’s combined social media following is now 20,000+
         delivering local news as it happens and providing comprehensive   Range of new advertising options on our site delivering
         advertising solutions for local businesses. To find out more, email   high click-through rates
         us at [email protected] or call us on 4079 5217.



           10 • Tropic • Issue 26
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