Page 10 - Tropic Magazine Issue 18

EDITOR’S
LETTER

It’s been an intense period of activity at promises and budgeted infrastructure
Tropic HQ. In between producing this projects. As an aside, that’s why it’s so
super 100-page edition - sealed section important to support local news outlets
included - and covering the Federal like Tropic because we produce stories that
Election online at TropicNow.com.au, we’re impact our community (and we employ
also putting the final touches on Meet Eat local people to do it), while Facebook and
Repeat on Florence. Our foodie festival Google never will. Social media is a crucial
will take over Florence St on June 22, element of your marketing and advertising
alongside a huge concert by Pete Murray strategy, of course, but it shouldn’t be the
and behind-the-scenes tours of the Cairns only line item in your annual budget. Call
Performing Arts Centre. We’re proud to us to discuss why.
collaborate with Cairns Regional Council TROPIC TURNS THREE
on this milestone event for the city. On We still feel as fresh and nimble as a
top of all that, we’ve welcomed additional startup here at Tropic, so we were a bit
staff (say hello to designer Amy and social surprised and very humbled to celebrate
media/events guru Courtney) and started our third birthday in May - the milestone
some special projects you’ll hear about kind of snuck up on us. We’ve broken big
soon. At the same time, our design and stories online, built a loyal following with
marketing agency Tropic Studio continues this magazine and established Tropic
to work with a diverse portfolio of clients Studio as one of the best in regional
across all industries. From websites, videos Australia. All of it is only made possible by
and media buying to rebrands and digital the continued support of our advertisers
marketing campaigns, we’re excited about and clients and because of you, our reader.
what’s ahead for the second half of the year. As we embark on our fourth year in
BUSY DOING BUSINESS business, we remain true to our founding
Despite how hectic it feels on most days
at Tropic HQ, we never take anything
for granted in business. Our team works
extremely hard, we keep a tight rein on
expenses and we strive to deliver high-
quality results for clients at all times. That’s
the same for every local business owner I
talk to at the moment. The city hasn’t fired
up the way we had all hoped it would this
year, so every customer and every project
is treated with the highest level of service vision: to promote Cairns as a tropical
and respect. No matter which industry world city, to celebrate positive news in
you operate in, there are no easy dollars business and lifestyle and deliver the kind
out there. Marketing and advertising of high-quality publication and design
your business during this period is more work you’d normally only expect to see in
important than ever. In times like these, a capital city. We’re here for the long haul,
you can increase your market share when and we love having you along for
the competition retreats into itself. the journey.
FEDERAL ELECTION WIN
Speaking of retreating into itself, the
Labor Party will have to do just that and
recalibrate its ongoing pitch to voters after
a shock win by the Morrison Government
just a few days before this edition went to
print. Our collective duty now is to hold
Leichhardt MP Warren Entsch and the Gavin King
Coalition to account for their campaign [email protected]

10 • Tropic • Issue 18