Page 79 - Tropic Magazine Issue 16
P. 79
CORPORATE IDENTITY:
One Stop Property
When it came to refresh One
Stop Property’s brand, we chose
a lighter colour palette and
BRANDING: distinctive logo icon to create a GRAPHIC DESIGN:
White Whale Coffee fresh, welcoming look for this CareLynx
long-standing, respected real
Roasters estate agency.
This Cairns-based company
Creating an entirely new brand is doing amazing things on a
for an established business with a national scale, and Tropic Studio
long-standing name is never easy, BRANDING: is proud to be their studio of
but it’s a challenge our team at choice for everything from
Tropic Studio revelled in for White Worklink brochures to pull-up banners and
Whale Coffee Roasters. Our Tropic Studio team worked everything in between.
PROJECT: To create a new brand with management and staff at
identity and collateral for White Worklink to create an entirely
Whale Coffee Roasters, formerly refreshed corporate identity, MEDIA BUYING:
known as Industry One Coffee including the organisation’s
Roasters. new name, logo, websites, and Audi Centre Cairns/
branding style guide.
SCOPE: From coffee cups to cafe Cairns Cars
signage to bags of freshly roasted Working across radio, TV, print
beans, Tropic Studio worked and social media, Tropic Studio
with the team at White Whale manages the placement of ad
to conjure up a new look with a campaigns for a range of car
focus on being fresh, fun and eco- brands at this Mulgrave Rd
friendly.
dealership, including Audi, Haval,
OUR WORK: Our team at Tropic Great Wall and used cars.
Studio loves a cup of coffee or
three, so we were well-suited to
this particular client. To update
the brand from its long-standing BRANDING AND WEBSITE: MARKETING AND DESIGN:
Industry One name, we needed VBA Mihaven
to re-invent the colours, fonts
and iconography to reflect the The vibrant team at VBA (Volcov With such a diverse business,
brand’s new direction. Working Business Advisory), led by Adam Mihaven needed a full-service
closely with Ali and Steve from Volcov and Monica Kavanagh, were agency to help manage all
White Whale, we chose a blue- ready for a brand refresh, from office aspects of the company’s
green palette, cursive font and stationery to a revamped website. marketing and design needs on
slightly whimsical illustrated logo Our team at Tropic Studio loves their an ongoing basis. They engaged
to reflect the brand’s mission of positive, enthusiastic approach to Tropic Studio to deliver graphic
“coffee that does good” to help helping small business, and we were design, advertising, social media
protect the environment. delighted to work with them. and more.
CONTACT US: 103 Mulgrave Rd, Cairns • P: (07) 4079 5217 • [email protected]
79 • tropicnow.com.au
