Page 45 - Tropic Magazine Issue 13

INDUSTRY • TRAVEL

Economist Rick Carr says…

Passenger numbers are continuing to increase at Cairns
Airport despite a reduction of seats into Cairns caused by
fewer through-flights. This means that more passengers
are actually flying into Cairns on flights to Cairns, instead of
transiting through to different destinations.

Go direct to connect

A new campaign aims to raise local awareness about the array of
direct international flights available at Cairns Airport.

Every parent has experienced the Presley, who hails from Atherton, and flow-on effects promoting growth
following question at least once: “Are we Leila, from Brinsmead, struggling to across our region.”
there yet?”. come to grips with the logic behind Mr McLean said many passengers
Tired, impatient, sometimes grumpy the need to fly south only to board simply weren’t aware that direct flights
kids in transit are bound to ask it, another flight and fly north to an to so many destinations opened up
especially if any great distance is international destination. connections to the rest of the world.
involved. Cairns Airport Chief Commercial “Flights to Europe are really affordable
It’s a persistent question the team at Officer – Aviation Paul McLean said with the carriers that fly direct from
Cairns Airport are keen to answer when Presley and Leila “perfectly captured” Cairns too,” he said.
it comes to international travel with the a conversation that has no doubt “Travellers also have the option to also
launch of new campaign designed to occurred in the domestic departure fly in style, with both Cathay Pacific and
boost outbound travel. terminal every other day. China Southern having lie flat business
The campaign steps into the shoes of “Kids are invariably known for saying class seats available, while SilkAir have
those little travellers with a focus on exactly what we’re all thinking and also uplifted their product with new
the array of direct international flights often they get right to the heart of the re-furbished business class”.
available at Cairns Airport. obvious with their straight-forward “And if we can save one parent from
Locals are reminded they can fly direct logic,” Mr McLean said. having to answer that little question
to airports in Singapore, Hong Kong, “This campaign is aimed at encouraging – ‘are we there yet?’ – all the better!”
China, Japan, Indonesia, New Zealand our local community to check for he said.
and Papua New Guinea, with amazing direct before they book their next The Cairns Airport Fly International
connectivity around the world. international travel. Direct campaign will initially launch
Local kids Presley Raso, 6, and Layla “Cairns Airport is committed to across digital media and will then be
Hennessy-Letinic, 7, star in the providing more choice for our local coming to a television or cinema screen
campaign. The advertisement features community when travelling, with the near you.

45 • tropicnow.com.au