Page 8 - Tropic Magazine Issue 11

EDITOR’S

LETTER

Gavin King

And just like that, Tropic is turning two. campaign to promote Brand Cairns and
It’s a fitting milestone at the precise time boost our population... But more on that in
our page numbers and print run are future editions.
increasing - a rare feat in the media Our Tropic vision of Cairns is most
landscape these days. Back in May 2016, certainly found on the pages of this latest
we launched our online site edition, exemplified by our Next Gen cover
TropicNow.com.au to deliver a daily dose story. We’ve gathered a remarkable,
of fresh local news and analysis. With an inspiring crop of young go-getters in a
eclectic mix of business and lifestyle beautifully designed spread starting on
content, TropicNow struck a chord page 21.
almost immediately because it provided a Every SME owner and entrepreneur
more agile, balanced, and mature knows the first couple of years in business
alternative to the big corporate news are a relentless, tireless, stressful slog.
outlets who often take our community’s Apart from the hard work though, it’s only
intelligence for granted. possible to make it this far with support
Since that first digital foray, our 100% from the community and other
locally owned and operated company businesses, for which we’ve been blessed.
TropicGroup has published the print Words aren’t enough, but on behalf of our
magazine you’re reading, put on events team I’m sending a heart-felt thank you to
like Meet Eat Repeat, worked on the hundreds of local businesses,
hospitality projects like Gin Social and advertisers, contributors and supporters
launched Tropic Studio to deliver who have helped TropicGroup grow over
high-level design and marketing work for the past two years.
key clients. A special thank you to Can Kara, Leah
From the outside looking in, TropicGroup King, Daniel and Nick Lyngcoln, John
is an unusually diverse company, to say Mlikota, and Tim Cooke for helping to
the least. Every other day people ask me launch and build TropicGroup at different
what our core business is. My immediate points in our evolution.
response is always the same. Across our The next two years will be even more
interlinked ecosystem of media, exciting as we embark on new projects and
marketing and lifestyle projects, Tropic new horizons. Watch this space.
magazine and TropicNow.com.au are at
the heart of everything we do. It’s where
we push the envelope, raise the bar and
promote the new, the next and the future.
When we run an event like Meet Eat
Repeat or deliver work for clients via
Tropic Studio, we stay true to our vision Gavin King
of Cairns. It’s a vision of a tropical world
city on the doorstep of Asia, a vibrant P.S. An annual subscription of Tropic
place on the cusp of growth as Australia’s Magazine is just $56, ensuring every edition is
premier lifestyle destination to live, raise delivered to your door. Call us on (07) 4079 5217
a family and start a business. Now, if we or email [email protected] to find out
could just launch a city marketing more about subscribing.