Page 18 - Tropic Magazine Issue 10

Tropic
Feature
5

3 Brand Cairns

Hotels to rollout Could 2018 be the year the city finally gets
refurbishments and its first marketing campaign? Here at
Tropic we’ve long campaigned for the
upgrades concept of “Brand Cairns”, a whole-of-city
effort aimed at selling our attributes to
the world and help drive population
Fuelled by the Crystalbrook Collection growth. With so much happening – just
hotel bonanza, other local hotels will look at this list – there’s never been a
undergo overdue renovations and better time to sell ourselves to potential
refurbishments. The Shangri-La has new residents and investors.
already announced it will upgrade 184
rooms as part of a $13 million renovation
this year. More hotels will follow.

The sheer lack of rental property available in
Cairns will be very interesting to watch in
2018. Will small developers be able to bring
stock online quickly when the pent up
demand becomes difficult to ignore?
Nicholas Slatyer
Belle Property
belleproperty.com.au/cairns

4

Construction to start on 6

Nova City
TNQ hosts first Targa
It’s been a long time coming, but Car Rally
construction of the first two towers at the
Nova City development in the Cairns
CBD is slated to start in the first quarter Events tourism has exploded in Cairns over recent years, with cultural
of 2018. The proponents have little choice: and sporting spectacles like Cairns Ironman, Cairns Indigenous Art Fair
the project must start soon in order to and Elton John all providing profitable shots in the economy’s arm. From
qualify for council discounts on August 31 to September 2, our region will host hundreds of drivers,
headworks charges. support crew and fans for the inaugural Targa Great Barrier Reef event.